Third World – Legendary Reggae Ambassadors from Jamaica (October 6, 2012 show)
THIRD WORLD – Reggae Ambassadors to the World
A Curated Biography by The Reggae Museum
Exhibit: Global Fusion – The Sound of Third World
Location: Hall of International Reggae Influence
Installation Theme: Reggae Meets Soul, Funk, and Beyond
Introduction
Third World is one of Jamaica’s most globally successful and enduring reggae bands. Formed in 1973, the group is known for its rich musical fusion—combining roots reggae, funk, R&B, jazz, and Afrobeat into a sound that is distinctly Jamaican yet universally appealing.
Often called the “Reggae Ambassadors,” Third World has carried the message and rhythm of Jamaica to every corner of the globe. With their signature blend of social consciousness, sweet harmonies, and infectious grooves, they have expanded the reach and vocabulary of reggae music while staying true to its core.
Origins & Formation
Third World was founded by keyboardist Michael “Ibo” Cooper and guitarist/cellist Stephen “Cat” Coore, both alumni of the respected Inner Circle band. With musical roots in classical training and Jamaican soul, the founding members sought to create a band that honored reggae’s deep cultural roots while exploring other genres.
By 1975, the classic lineup included:
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Bunny Rugs (William Clarke) – Lead Vocals
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Ibo Cooper – Keyboards, Vocals
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Cat Coore – Guitar, Cello, Vocals
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Richard Daley – Bass
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Willie Stewart – Drums
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Irvin “Carrot” Jarrett – Percussion
A Fusion Sound with Global Reach
From their self-titled debut album “Third World” (1976), the band made an impact with their cover of The Abyssinians’ “Satta Massagana.” However, it was their second album “96° in the Shade” (1977) that catapulted them into reggae history.
Key Tracks from Early Albums:
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“96° in the Shade” – A fiery historical ballad referencing the Morant Bay Rebellion, symbolizing resistance and black pride
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“African Woman” – A celebration of roots, identity, and femininity
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“Now That We Found Love” (1978) – A cover of the Gamble & Huff classic that became a global dance hit, introducing reggae to new pop and disco audiences
Their ability to bridge Jamaican roots with American soul and funk earned them comparisons to bands like Earth, Wind & Fire, while still retaining their Caribbean essence.
Social Themes & Spiritual Messaging
Third World never abandoned reggae’s call for justice and truth. Albums like “Journey to Addis”, “Arise in Harmony”, and “Hold On to Love” addressed issues of African identity, poverty, love, and resistance. Their lyrical vision matched their musical sophistication—creating reggae that made you both dance and think.
Stage Presence & Touring Legacy
The band’s stage performances became legendary. Known for flawless musicianship, high-energy shows, and tight harmonies, Third World performed at major festivals and venues, including:
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Reggae Sunsplash (Jamaica)
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Montreux Jazz Festival (Switzerland)
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Sun City Super Bowl (South Africa)
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Madison Square Garden (USA)
They shared stages with Bob Marley, Stevie Wonder, Santana, and The Jacksons, acting as cultural diplomats for Jamaica.
Awards & Recognitions
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Multiple Grammy nominations (Best Reggae Album)
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Honored by the Jamaican Government for cultural contributions
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UNESCO Cultural Ambassadors for peace and world unity
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Collaborated with Stevie Wonder on the global hit “Try Jah Love”
Their ability to collaborate across cultures and genres made them trailblazers in reggae fusion.
Discography Highlights
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Third World (1976)
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96° in the Shade (1977)
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Journey to Addis (1978)
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Arise in Harmony (1980)
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Rock the World (1981)
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Sense of Purpose (1985)
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Committed (1992)
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More Work to Be Done (2019) – Produced by Damian “Jr. Gong” Marley
Loss of a Legend – Bunny Rugs
In 2014, the group mourned the passing of lead vocalist Bunny Rugs, whose silky yet powerful voice had come to define their sound. The band continued, evolving with new members while preserving Rugs’ legacy and spirit in every performance.
Inside the Museum: The Third World Experience
Our Third World Exhibit Room offers an immersive journey into the band’s unique fusion and legacy:
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Stage-worn costumes from world tours
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Original instruments, including Cat Coore’s cello and Ibo Cooper’s keyboards
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Interactive audio booth to explore genre fusion: reggae, funk, jazz, R&B
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Listening stations with their greatest hits and rare live recordings
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Documentary screenings and interviews chronicling over 50 years of music
Why Third World Matters
Third World helped redefine reggae’s possibilities. They proved that authentic roots reggae could coexist with modern genres, that musical complexity could amplify rather than dilute the message. Their blend of discipline, soul, and Pan-African pride became a model for reggae bands that followed.
Final Thoughts from the Curator
Third World is a testament to the evolution of reggae as a global force. They are not just musicians; they are storytellers, cultural ambassadors, and guardians of Jamaican pride. In every harmony and bassline, they echo the soul of Jamrock—resilient, rhythmic, and revolutionary.
As we honor them in The Reggae Museum, we invite all visitors to listen not just with their ears, but with their hearts.
